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Marco Kozlowski: Live Webinars

How 3 “Breakeven” Live Webinars Generated $480,000 in Profits



THE SCOOP ON MARCO'S "BREAKEVEN WEBINARS"


If I told you that you could do a live webinar and sell $10,000 worth of an online course that includes 4 tickets for your customers and their family to come to your live event…


But you wouldn’t make ANY money from that $10,000…


(In fact, you might even lose up $5,000 from the cost of advertising spend)


Would you do it?


If your answer is yes, then you understand the influencer business model… just like Marco does.


See, Marco spent a total of $33,800 on advertising over the course of 3 live webinars.

These webinars brought in $34,866 in revenue, making it a “breakeven” effort.


That’s not including Marco’s time, or what he paid to help him do it.


If this was the only judge of success from the campaign, let’s be honest - it would be a failure.

No one wants to spend months of time, energy, and money creating something that only “breaks even”.


THE LAST 5 SENTENCES ARE WHY MOST INFLUENCERS FAIL


The story that some “leaders” still perpetuate about creating an online course and building a “lifestyle” business from it… is dead.


It’s a lie.


There was a time when you could create e-books and build a business selling only information.


That time is gone. This is the new business model required to take your business to the next level.



How $34,866 OF REVENUE FROM A "BREAKEVEN CAMPAIGN" TURNED INTO $480,000 IN PROFITS...


I mentioned that Marco’s offer on the live webinar was for his online training, plus 4 tickets for his new customers and their families to come to his live events.


Marco holds a new live event around the U.S every month or two, which is where his customers come for a 3-day “deep dive workshop”.


Customers come to implement what he teaches in the online course and the 3-day event, and his promise is simple:


He will grab them by the scruff and keep them there until they actually DO what they came there to do.


Now, because Marco’s amazing, and he:


  • Does what he teaches himself

  • Has the experience and skillset to deliver on the promise of his live event and high end coaching programs

  • Genuinely cares about getting his customers results (he has the most amazing and massive amount of testimonials I’ve ever seen)


… Because of all that, he is extremely successful at the most important part of this business model:


Selling high-dollar programs.


That’s right, the $480,000 in profits came from Marco selling $20,000+ coaching programs to the leads and customers our “breakeven” live webinars generated.


And that’s what makes the whole thing work.


* This case study reposted from JesseDoubek.com where I worked as "Chief Marketing Officer" for 3 years. I strategized and implemented this project.

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© 2019 Ryan Niessen