Marco Kozlowski: Live Webinars
How 3 “Breakeven” Live Webinars Generated $480,000 in Profits
THE SCOOP ON MARCO'S "BREAKEVEN WEBINARS"
If I told you that you could do a live webinar and sell $10,000 worth of an online course that includes 4 tickets for your customers and their family to come to your live event…
But you wouldn’t make ANY money from that $10,000…
(In fact, you might even lose up $5,000 from the cost of advertising spend)
Would you do it?
If your answer is yes, then you understand the influencer business model… just like Marco does.
See, Marco spent a total of $33,800 on advertising over the course of 3 live webinars.
These webinars brought in $34,866 in revenue, making it a “breakeven” effort.
That’s not including Marco’s time, or what he paid to help him do it.
If this was the only judge of success from the campaign, let’s be honest - it would be a failure.
No one wants to spend months of time, energy, and money creating something that only “breaks even”.
THE LAST 5 SENTENCES ARE WHY MOST INFLUENCERS FAIL
The story that some “leaders” still perpetuate about creating an online course and building a “lifestyle” business from it… is dead.
It’s a lie.
There was a time when you could create e-books and build a business selling only information.
That time is gone. This is the new business model required to take your business to the next level.
How $34,866 OF REVENUE FROM A "BREAKEVEN CAMPAIGN" TURNED INTO $480,000 IN PROFITS...
I mentioned that Marco’s offer on the live webinar was for his online training, plus 4 tickets for his new customers and their families to come to his live events.
Marco holds a new live event around the U.S every month or two, which is where his customers come for a 3-day “deep dive workshop”.
Customers come to implement what he teaches in the online course and the 3-day event, and his promise is simple:
He will grab them by the scruff and keep them there until they actually DO what they came there to do.
Now, because Marco’s amazing, and he:
Does what he teaches himself
Has the experience and skillset to deliver on the promise of his live event and high end coaching programs
Genuinely cares about getting his customers results (he has the most amazing and massive amount of testimonials I’ve ever seen)
… Because of all that, he is extremely successful at the most important part of this business model:
Selling high-dollar programs.
That’s right, the $480,000 in profits came from Marco selling $20,000+ coaching programs to the leads and customers our “breakeven” live webinars generated.
And that’s what makes the whole thing work.
* This case study reposted from JesseDoubek.com where I worked as "Chief Marketing Officer" for 3 years. I strategized and implemented this project.