Saturday, May 24, 2025
Welcome to issue #001 of Streamlined where I share original insights from behind-the-scenes as I help transformational leaders grow a business that serves your life.
✉️ Check out my sincere invite at the bottom. (I’m here to connect, not get ‘followers.’)
Break out your goth gear and play some heavy metal - it’s time to rebel.
Yes, I know… there are many things worthy of and requiring some (or a lot) of rebellion right now.
Here in Streamlined, however, we’re talking about your business… and how you think about growing in this new, fast-paced environment.
The ‘cool kids’ today call it contrarian thinking.
Personally, I prefer the immortal words of early 2000’s pop star Missy Elliott:
But if you want something more professional, I can meet you there.
We can go all the way back to 1997 with the classic:
However you want to frame it, in our new world - where all the rules are being rewritten... where everything is accelerating faster than our brains can comprehend…
In fact, how you choose to think about, communicate with, and engage your customers now may be your last true competitive moat.
(More on that to come).
On the bright side:
This is your chance to redefine success.
Reinvent.
Rebuild from a place of wholeness instead of programmed patterns trapping you in a never-ending race for “more.”
That’s what I had to do.
And here in Streamlined I’m going to share lessons, insights, strategies, systems and tools I’ve learned from being the ‘behind-the-scenes’ writer, funnel-builder, and fractional CMO for well-known transformation leaders for more than 14 years…
I’ll share my lessons from the school of hard knocks being a serial entrepreneur…
You’ll get the wins (like the time my system allowed a NY Bestselling author and international speaker decrease her speaking gigs by 60% and free up 15 hours per week coaching while INCREASING revenue)…
And you’ll hear about the losses (like the half a million dollars I lost buying a business doomed to fail from day one).
Yes, I’ll be writing about business ‘stuff,’ like:
-> How to get more leads and grow revenue
-> How to implement AI with integrity for leverage and scale
-> How build your authority and stand out in a complex and noisy world
But I’ll also share the human stuff, including a series of wake-up calls that came in hard and fast, forcing me to learn to continually surrender my ego one chunk at a time.
To grow through through failure and pain, which I believe to be the “higher purpose” of an entrepreneur’s journey.
Everyone has their own version of this. For me, it’s kinda like…
That I am NOT my work.
I am NOT my bank account.
I am NOT my business.
I am. And that is enough.
I’ve learned that operating from this place of wholeness.
Of peace, ease, lightness, alignment…
… Is where my best work comes from.
Where creativity flows.
Where my highest ability to serve comes from.
And when I think of the word “Streamlined” … that’s exactly what I think of.
Not just in business, with efficiency.
Effectiveness. Productivity.
(Though that’s an important part of it.)
But also a Streamlined life.
Where things are simple.
Where it’s easy to pivot.
To flow with the changes and challenges.
I know first-hand this is NOT always how it is.
But I also know that through our intention…
Through systems.
Through smart delegation and a great team.
By leveraging AI and automation.
And by taking time to work ON (not just in) our business, things can be better.
It should. It must.
Tactics, tools, strategies and insights to do just that (that I’ve gathered from being in the trenches every day helping business owners like you)…
That’s what I’ll be sharing with you here in Streamlined.
So… if you stick around, I can promise you real, raw, original thinking.
No generic AI-generated garbage here.
More importantly, I’m here to serve.
So…
Oh no… this isn’t about me.
It’s about YOU.
Do you have a newsletter here on Substack?
I’d love to check it out and subscribe if it resonates.
Looking for something or someone to help you hit your next target?
Maybe I can make an intro.
Got a big problem you’re struggling to solve?
Run it by me. I’ll do what I can to help.
My goal here is to connect with and serve amazing humans at the highest level possible.
It’s not just about paying it forward (which yes… I want to do.)
It’s more about growing together.
Making more collaborations happen.
Creating more value in the world.
So… seriously and sincerely:
What’s giving you trouble these days?
What’s one part of your business you’d love to streamline?
Let me know.
Because we can all use a little help in this crazy world.
I’ll wrap it up a little different with a simple ‘ask’:
Be a little kinder than necessary to others, and have the courage to put your best out there a little more often.
As Steve said, “here’s to the crazy ones.”
-Ryan
Who am I?
Hey, I’m Ryan Niessen. For 14 years, I’ve been behind-the-scenes as a copywriter, funnel builder, and fractional CMO for well-known transformational leaders.
Today, I'm a Co-Founder of Streamline Authority. Our done-for-you authority, audience, and business-building system attracts premium clients on autopilot. Ask me about writing a book, growing sales & building your 'media platform'.
I also Co-Founded the Beyond Wealth Club, a small, private mastermind community that gives you a ‘Personal Wealth System’ - completely unique to you - so you can grow your wealth consistently in today’s strange new world.
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